The Autobell® Story
Charlie Howard loved cars.
It was an era of racing stripes, chrome and vinyl tops. It turned out the one thing Charlie loved as much as cars was the automated process that kept them looking stunning sitting at the stop light, sunlight beaming off the hood.
So in 1969, Charles “Charlie” Howard opened up his first Autobell® Car Wash on South Boulevard in Charlotte. It would be a Carolina showcase of the products Charlie represented for a California car wash equipment manufacturer.
Charlie had this vision. Why not provide a high-quality car wash experience with the focus on the customer? As long as you could do that at a good value, they would keep coming back.
Charlie’s vision has not only survived, it’s thrived.
In fact, it became the vision of Charlie’s son Chuck and grandson Carl, respectively the CEO and COO of today’s Autobell® Car Wash, as well as Chuck’s daughters Leigh and Kelly and of late, even a fourth generation. So, if it feels more like you’re bringing your car to a family business, that’s because you are.
All these years, Autobell® Car Wash has kept the focus on people and the cars they love. The key is finding motivated employees and giving them the tools they need to surpass the expectations of busy and hard-working people. Which is why every person we employ receives instruction and training in both technical and professional subjects.
The Howard family also inherited Charlie’s belief in what he called a community conscience. That’s why the entire company is committed to environmental protection and conservation. It’s why we treat 100% and recycle up to 100% of our wash water through technologically advanced equipment. And why we participate in Adopt-A-Stream cleanups and a Fundraising Program that benefits local non-profits while raising over $8 million since 1998.
It’s a vision now over 75 stores strong. Some would rest on those laurels. Not us. We’re out to be your choice, America’s choice, when it comes to a clean and shiny car. We’ll show you.
WHEN WE SHINE, YOU SHINE®
The backbone of the Autobell® team is our well-trained employees.
They are the key to our continued success. For this reason, Autobell® invests a great deal of time and resources to ensure they get the necessary instruction, both professional and technical. Many of our Managers started working for Autobell® in high school or college and have found a rewarding career path, and most Store Managers boast over 5 years’ experience with the company. As employees are promoted, they take part in the Autobell® Certification Training Programs. We focus on customer service, safety for employees and customers, and teaching employees how to make good decisions with an emphasis on customer perspective. This certification program was created to ensure Managers have the best and most current knowledge and skills to carry out our founder’s vision of providing an exceptional experience to the customer.